We want to make pregnant women look and feel their best. While becoming a mother is a huge life-changing event, it shouldn’t mean you have to dress a certain way. Our bodies go through a lot of changes during and after pregnancies, making it more important than ever for us to feel like ourselves.

We know that the right wash, fit and feel is all about obsessive attention to detail. Working closely with expert manufacturers in Turkey, we’ve arrived at a heavyweight blend of cotton, rayon and elastane that offers the comfort and support required for mothers-to-be— but with the look and feel of premium denim.

Of course, women around the world face far greater challenges than finding jeans. We believe that every mother should have the right to childbirth without risking their lives or their children. Therefore, we will be donating a part of our profits to support Médecins Sans Frontières / Doctors Without Borders (MSF) and their work towards safe childbirth in developing countries.