Why mothers love our jeans
Our adaptive waistband and premium stretch denim are engineered to support every trimester - no digging, no sliding, no need to size up. Just one pair that fits beautifully from the first weeks to postpartum.
Every pair is designed in Stockholm and produced in small batches with our expert factory partners in Europe using premium stretch denim and durable hardware. The result: jeans that stay smooth, supportive and flattering far longer than typical maternity wear.
With a silhouette that flatters your growing body and a fit that feels effortless, our jeans make getting dressed simple. Trusted by mothers around the world and featured by VOGUE, ELLE, and GOOP, they deliver confidence with every wear.
Black styles for every occasion
A winter wardrobe staple
Your season must haves - discover our black trousers, leggings and denim. With their timeless design and modern silhouette, these styles will be the staples of your winter looks.
complete your maternity wardrobe
Our tops, long enough to cover the belly but stylish enough to be worn on their own, are the perfect layers to complete your maternity style with. Easy everyday styles that will take you from day to night.
When you feel it's not a denim moment, find comfort in our trousers (or dresses in summer). Easy pieces to match with everything in your wardrobe, styles that work both for the office and the everyday.
Many of our styles can be worn post partum but you may feel that you want to add a few nursing tops and dresses. Easy and stylish pieces that can be worn comfortably everyday in the softest materials.
We want to make pregnant women look and feel their best. While becoming a mother is a huge life-changing event, it shouldn’t mean you have to dress a certain way. Our bodies go through a lot of changes during and after pregnancies, making it more important than ever for us to feel like ourselves.
Ilouity is committed to sustainability in every aspect of our business. We continuously assess our production methods to minimize our environmental footprint, acknowledging that we're on a journey toward improvement.
