Ilouity is a Stockholm clothing brand for maternity and nursing wear, started by two friends who are also mothers of six children between them. We began because we could not find clothes we wanted to wear: well cut, well made and comfortable enough to live in.

We make a small collection of pieces you can build a wardrobe around. Denim with stretch that holds its shape. Soft organic cotton tops cut a little longer. Dresses and trousers that work at the office and at dinner. Everything is designed in Stockholm and made to be worn long after you stop needing a maternity fit.

We believe good clothes should feel like yours, whatever season of life you are in. Our sizing and styles are made so every woman can find a fit she loves.

Visit our store at Regeringsgatan 52 in Stockholm, or write to hello@ilouity.com.