Ilouity is a maternity and postpartum wear brand founded by two friends - mothers of five children among them - and was born out of a shared need for stylish and functional clothing during pregnancy and postpartum. The brand is rooted in Scandinavian design, blending minimal aesthetics with comfort and longevity for wear both during and after pregnancy. All pieces are responsibly produced in Turkey and Portugal, ensuring quality craftsmanship and ethical standards.

Note from the founders...

Let’s be honest — pregnancy is beautiful, but it’s not always easy. Your body changes every day, clothes stop fitting overnight, and somehow you’re expected to keep getting dressed like nothing’s changed. The truth is, most maternity wear makes it harder. Cheap fabrics, awkward fits, and clothes you’ll never wear again once the baby arrives. We’ve been there. And we knew there had to be a better way.

That’s why we started Ilouity. A maternity brand built by women and mothers, for mothers. Our goal? To strip things back to the essentials — the pieces you actually need. The jeans you’ll live in. The jersey basics that stretch and support without losing shape. Staples that fit seamlessly into your existing wardrobe and last through pregnancy, postpartum, and even the next pregnancy too.

We believe you don’t need an entirely new closet to feel good — just the right building blocks, made with quality and care. Less waste, more wear, and clothes that actually make you feel like yourself.

At Ilouity, inclusivity is core. Our sizing and styles are designed so that every woman can find her fit, her comfort, her confidence. Because no matter your stage, your body, or your style, there’s something here for you.

Ilouity is more than maternity wear. It’s a reminder that you deserve to feel good, look good, and move through this season of life with ease — without compromise

xx

Fanny & Asli