FAQs – Ilouity

When should I buy maternity jeans?

Shipping typically takes 5-7 business days within the United States. For international orders, shipping can take 10-15 business days, depending on the destination and customs processing times. You will receive a tracking number once your order has shipped so you can monitor its progress.

Do I need to size up?

No — order your usual size. Our pieces are designed to grow with you. However, if you are between sizes normally, then we suggest going with the bigger size.

Can I wear Ilouity postpartum?

Yes. Our jeans and tops are designed to support you both during pregnancy and after.

How do returns work?

You have 14 days to return items. Register [here] and we’ll send you a return label.

Returns policy in depth available here.

Where are your products made?

Our jeans are made in Turkey, and jersey basics in Portugal — at certified, ethical factories.

How do you explain the price point of your products?

Ilouity was founded in search of high quality, modern style and inspiring maternity wear. Our products are manufactured in the highest standard factories among many high-end fashion brands, using high quality, certified fabrics and production methods, and are designed to make your maternity journey more enjoyable, and more you. We believe that maternity wear is all about complementing your existing wardrobe (knits, shirts, shoes and accessories), with a few stylish basics and promote fewer, higher quality items rather than items that won't last you the full pregnancy, let alone multiple pregnancies.

When should I buy maternity jeans?

Most women find they need maternity jeans around weeks 12–16, when regular waistbands start to feel uncomfortable. But everyone is different — if your jeans are digging in, it’s time.

Do I need to size up?

No — stick with your regular size. Our jeans and tops are designed to grow with your bump and fit throughout pregnancy. For our Boyfriend Fit jeans (made from rigid denim), we recommend sizing up for comfort.

Will these jeans fit in the first trimester?

Yes. Our designs are made to feel like “normal jeans” early on, with discreet belly bands that don’t feel bulky before your bump shows.

My size is sold out. Can I get notified when it’s back?

Yes — sign up for restock notifications directly on the product page. If you’re having trouble, email us and we’ll help manually.

Where can I try on your jeans in person?

We offer fittings at our showroom in Stockholm, Karlavägen 49. Otherwise, all products are available online worldwide.

Do the jeans put pressure on my belly?

No. The over-belly jersey panel is soft and stretchy, designed to support without squeezing. Many moms find it actually relieves pressure around the bump.

What if I have sensitive skin or get itchy around my belly?

Our belly bands are made with soft, breathable jersey fabric that reduces irritation. We avoid rough seams or elastics against the skin.

Note: if you wear your jeans with recently lotioned skin, the belly band can get stains from the lotion but this will come off when washed.

Can I wear these after giving birth?

Absolutely. Our jeans and basics are designed for postpartum too. Many women wear them in the weeks and months after birth, when their bodies are still adjusting.

Are the tops nursing-friendly?

Yes, many of our jersey basics and wrap styles are perfect for breastfeeding — soft, stretchy, and easy to pull down or wrap open.

How long can I expect to use Ilouity pieces postpartum?

As long as you like. Our philosophy is longevity — these pieces are meant to live beyond pregnancy, so you can keep wearing them into your everyday wardrobe.

How do I care for my denim?

Please refer to our denim care guide here. In general, wash less, spot-clean when possible, and wash inside out on cold when needed. Hang to dry.

What fabrics do you use?

Our denim is crafted from organic cotton blends, with recycled polyester and elastane for stretch. Our jersey pieces are made from organic and recycled materials, chosen for softness, stretch, and longevity

Do the jeans stretch out or lose shape?

No, our denim is high quality and designed to hold its shape through pregnancy and beyond.

Can one pair of jeans last multiple pregnancies?

Yes. With proper care, our jeans are built to last — many customers wear the same pair for two or three pregnancies.

Are your fabrics safe during pregnancy?

Yes. We use organic and recycled fabrics certified by GOTS, OEKO-TEX, and other standards, so you can trust they’re safe for sensitive skin and for your baby.

Where is my order?

After ordering, you’ll receive a confirmation email, followed by a shipping confirmation with tracking details. Delivery times depend on your location and the shipping method chosen.

Can I cancel or change my order?

Yes — as long as it hasn’t shipped yet. Email us at hello@ilouity.com. If your order has already left our warehouse, you can return it once it arrives.

How can I return an item?

For any returns, please register them here. For most countries, this will generate a return label via a separate email, for you to ship back the unwanted items to us. We kindly ask that you return all items within 14 days of your purchase.

Do you offer exchanges?

We don’t offer direct exchanges. Please return your item and place a new order in the size or color you prefer.

I didn’t receive a return label — what do I do?

Just email us at hello@ilouity.com and we’ll help you out.

Something is wrong with my order, what do I do?

Email hello@ilouity.com with your order number and photos of the issue. We’ll make it right.

Where are your products made?

Our jeans are made in Turkey, and our jersey basics in Portugal — at certified factories with strong social and environmental standards. We produce our bras in Italy. All factories are family owned with high working standards and latest production technology for minimized waste.