Most women switch around weeks 12–16, when regular waistbands get uncomfortable.

No — order your usual size. Our pieces are designed to grow with you. However, if you are between sizes normally, then we suggest going with the bigger size.

Yes. Our jeans and tops are designed to support you both during pregnancy and after.

You have 14 days to return items. Register [here] and we’ll send you a return label.

Returns policy in depth available here.

Our jeans are made in Turkey, and jersey basics in Portugal — at certified, ethical factories.

Ilouity was founded in search of high quality, modern style and inspiring maternity wear. Our products are manufactured in the highest standard factories among many high-end fashion brands, using high quality, certified fabrics and production methods, and are designed to make your maternity journey more enjoyable, and more you. We believe that maternity wear is all about complementing your existing wardrobe (knits, shirts, shoes and accessories), with a few stylish basics and promote fewer, higher quality items rather than items that won't last you the full pregnancy, let alone multiple pregnancies.

Most women find they need maternity jeans around weeks 12–16, when regular waistbands start to feel uncomfortable. But everyone is different — if your jeans are digging in, it’s time.

No — stick with your regular size. Our jeans and tops are designed to grow with your bump and fit throughout pregnancy. For our Boyfriend Fit jeans (made from rigid denim), we recommend sizing up for comfort.

Yes. Our designs are made to feel like “normal jeans” early on, with discreet belly bands that don’t feel bulky before your bump shows.

Yes — sign up for restock notifications directly on the product page. If you’re having trouble, email us and we’ll help manually.

We offer fittings at our showroom in Stockholm, Karlavägen 49. Otherwise, all products are available online worldwide.

No. The over-belly jersey panel is soft and stretchy, designed to support without squeezing. Many moms find it actually relieves pressure around the bump.

Our belly bands are made with soft, breathable jersey fabric that reduces irritation. We avoid rough seams or elastics against the skin.

Note: if you wear your jeans with recently lotioned skin, the belly band can get stains from the lotion but this will come off when washed.

Absolutely. Our jeans and basics are designed for postpartum too. Many women wear them in the weeks and months after birth, when their bodies are still adjusting.

Yes, many of our jersey basics and wrap styles are perfect for breastfeeding — soft, stretchy, and easy to pull down or wrap open.

As long as you like. Our philosophy is longevity — these pieces are meant to live beyond pregnancy, so you can keep wearing them into your everyday wardrobe.

Please refer to our denim care guide here. In general, wash less, spot-clean when possible, and wash inside out on cold when needed. Hang to dry.

Our denim is crafted from organic cotton blends, with recycled polyester and elastane for stretch. Our jersey pieces are made from organic and recycled materials, chosen for softness, stretch, and longevity

No, our denim is high quality and designed to hold its shape through pregnancy and beyond.

Yes. With proper care, our jeans are built to last — many customers wear the same pair for two or three pregnancies.

Yes. We use organic and recycled fabrics certified by GOTS, OEKO-TEX, and other standards, so you can trust they’re safe for sensitive skin and for your baby.

After ordering, you’ll receive a confirmation email, followed by a shipping confirmation with tracking details. Delivery times depend on your location and the shipping method chosen.

Yes — as long as it hasn’t shipped yet. Email us at hello@ilouity.com. If your order has already left our warehouse, you can return it once it arrives.

For any returns, please register them here. For most countries, this will generate a return label via a separate email, for you to ship back the unwanted items to us. We kindly ask that you return all items within 14 days of your purchase.

We don’t offer direct exchanges. Please return your item and place a new order in the size or color you prefer.

Just email us at hello@ilouity.com and we’ll help you out.

Email hello@ilouity.com with your order number and photos of the issue. We’ll make it right.

Our jeans are made in Turkey, and our jersey basics in Portugal — at certified factories with strong social and environmental standards. We produce our bras in Italy. All factories are family owned with high working standards and latest production technology for minimized waste.

GOTS, OEKO-TEX, SWAN, BSCI, OCS, GRS, EU ECO Label, and Fair Wear, among others.

Yes! Reach out at hello@ilouity.com with “Press” or “Partnership” in the subject line.