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GUIDES TO MATERNITY DRESSING MATERNITY GUIDE SIZE GUIDE FAQs
DENIM & BOTTOMS VIEW ALL 01 STRAIGHT FIT 02 FLARE FIT 03 WIDE FIT 04 BOYFRIEND FIT BOTTOMS & LEGGINGS TAILORED TROUSERS SHORTS
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OTHER ACCESSORIES POSTPARTUM PACK PREGNANCY TANK BUNDLE NURSING TANK BUNDLE GIFT CARD
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01 Straight fit
02 Flare fit
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POST-BABY
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GUIDES TO MATERNITY DRESSING
MATERNITY GUIDE
SIZE GUIDE
FAQs
DENIM & BOTTOMS
VIEW ALL
01 STRAIGHT FIT
02 FLARE FIT
03 WIDE FIT
04 BOYFRIEND FIT
BOTTOMS & LEGGINGS
TAILORED TROUSERS
SHORTS
TOPS & DRESSES
VIEW ALL
PREGNANCY
NURSING
OTHER
ACCESSORIES
POSTPARTUM PACK
PREGNANCY TANK BUNDLE
NURSING TANK BUNDLE
GIFT CARD
BESTSELLERS
PRE-BABY
DENIM
BOTTOMS
SHORTS
TOPS
DRESSES
01 Straight fit
02 Flare fit
03 Wide fit
04 Boyfriend fit
POST-BABY
NURSING BRAS
NURSING TOPS
NURSING DRESSES
BOTTOMS & LEGGINGS
Nursing Dresses
Nursing tops
ABOUT
Our Story
AS SEEN ON
Stockholm Store & Stockists

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Below are some frequently asked questions. If you don’t find your answer, please reach out to us at hello@ilouity.com and we will do our best to respond timely! 

Most Asked Questions

When should I buy maternity jeans?
Most women switch around weeks 12–16, when regular waistbands get uncomfortable.

Do I need to size up?
No — order your usual size. Our pieces are designed to grow with you.

Can I wear Ilouity postpartum?
Yes. Our jeans and tops are designed to support you both during pregnancy and after.

How do returns work?
You have 14 days to return items. Register [here] and we’ll send you a return label.

Where are your products made?
Our jeans are made in Turkey, and jersey basics in Portugal — at certified, ethical factories.

Fit & Sizing During Pregnancy

When should I buy maternity jeans?
Most women find they need maternity jeans around weeks 12–16, when regular waistbands start to feel uncomfortable. But everyone is different — if your jeans are digging in, it’s time.

Do I need to size up?
No — stick with your regular size. Our jeans and tops are designed to grow with your bump and fit throughout pregnancy. For our Boyfriend Fit jeans (made from rigid denim), we recommend sizing up for comfort.

Will these jeans fit in the first trimester?
Yes. Our designs are made to feel like “normal jeans” early on, with discreet belly bands that don’t feel bulky before your bump shows.

Comfort During Pregnancy

Do the jeans put pressure on my belly?
No. The over-belly jersey panel is soft and stretchy, designed to support without squeezing. Many moms find it actually relieves pressure around the bump.

What if I have sensitive skin or get itchy around my belly?
Our belly bands are made with soft, breathable jersey fabric that reduces irritation. We avoid rough seams or elastics against the skin.

Postpartum Use

Can I wear these after giving birth?
Absolutely. Our jeans and basics are designed for postpartum too. Many women wear them in the weeks and months after birth, when their bodies are still adjusting.

Are the tops nursing-friendly?
Yes, many of our jersey basics and wrap styles are perfect for breastfeeding — soft, stretchy, and easy to pull down or wrap open.

How long can I expect to use Ilouity pieces postpartum?
As long as you like. Our philosophy is longevity — these pieces are meant to live beyond pregnancy, so you can keep wearing them into your everyday wardrobe.

Practical Concerns

Do the jeans stretch out or lose shape?
No. Our denim is high quality and designed to hold its shape through pregnancy and beyond.

Can one pair of jeans last multiple pregnancies?
Yes. With proper care, our jeans are built to last — many customers wear the same pair for two or three pregnancies.

Are your fabrics safe during pregnancy?
Yes. We use organic and recycled fabrics certified by GOTS, OEKO-TEX, and other standards, so you can trust they’re safe for sensitive skin and for your baby.

Building Your Wardrobe

How many pieces do I actually need?

We recommend starting with:

  • One-two pair of maternity jeans in your preferred fit
  • 2–3 jersey basics (tees/tanks/longsleeves)
  • One layering piece (cardigan, knit, or shirt) - likely you already have one!
  • Something to dress up, suit trousers or square neck dress - depending on your lifestyle
  • Leggings - for everyday relaxing or dressing up.

From there, add only what you find yourself missing — you don’t need a full wardrobe replacement.

Shipping & Orders

Where is my order?
After ordering, you’ll receive a confirmation email, followed by a shipping confirmation with tracking details. Delivery times depend on your location and the shipping method chosen.

Can I cancel or change my order?
Yes — as long as it hasn’t shipped yet. Email us at hello@ilouity.com. If your order has already left our warehouse, you can return it once it arrives.

Shipping & Orders

Where is my order?
After ordering, you’ll receive a confirmation email, followed by a shipping confirmation with tracking details. Delivery times depend on your location and the shipping method chosen.

Can I cancel or change my order?
Yes — as long as it hasn’t shipped yet. Email us at hello@ilouity.com. If your order has already left our warehouse, you can return it once it arrives.

Returns & Exchanges

How can I return an item?
For any returns, please register them here. For most countries, this will generate a return label via a separate email, for you to ship back the unwanted items to us. We kindly ask that you return all items within 14 days of your purchase.

Do you offer exchanges?
We don’t offer direct exchanges. Please return your item and place a new order in the size or color you prefer.

I didn’t receive a return label — what do I do?
Just email us at hello@ilouity.com and we’ll help you out.

Sizing & Fit

My size is sold out. Can I get notified when it’s back?
Yes — sign up for restock notifications directly on the product page. If you’re having trouble, email us and we’ll help manually.

Where can I try on your jeans in person?
We offer fittings at our showroom in Stockholm, Karlavägen 49. Otherwise, all products are available online worldwide.

Care & Materials

How do I care for my denim?
Please refer to our denim care guide here. In general, wash less, spot-clean when possible, and wash inside out on cold when needed. Hang to dry.

What fabrics do you use?
Our denim is crafted from organic cotton blends, with recycled polyester and elastane for stretch. Our jersey pieces are made from organic and recycled materials, chosen for softness, stretch, and longevity.

Sustainability & Manufacturing

Where are your products made?
Our jeans are made in Turkey, and our jersey basics in Portugal — at certified factories with strong social and environmental standards.

What certifications do you work with?
GOTS, OEKO-TEX, SWAN, BSCI, OCS, GRS, EU ECO Label, and Fair Wear, among others.

Support & Partnerships

Something’s wrong with my purchase — what do I do?
Email hello@ilouity.com with your order number and photos of the issue. We’ll make it right.

Do you work with press or partnerships?
Yes! Reach out at hello@ilouity.com with “Press” or “Partnership” in the subject line.

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