Navigating the pregnancy journey is already as difficult as it is, why complicate your maternity fashion too. Ilouity is here to simplify maternity shopping list to the key items to take you from day 1 of pregnancy through nursing post-partum.
So bear with us as we try to guide you through our styles, fit and sizing.
Now tell us, are you:
Congratulations!
We offer a range of options for pregnancy that is meant to grow with you from day 1 through birth, and even be there for you post-partum.
Denim, leggings, tops and dresses are among our offerings for those of you expecting.
Pants and specifically, denim, is often the most difficult part of dressing the bump and this is the core of Ilouity.
As the bump grows, it starts to peek out under your shirts and for those of you not going for a Rihanna-look, we have made slightly longer tops that help keep the belly tucked away.
Compression socks will be your best friend as circulation gets tougher and you may start to experience swelling among other symptoms.
Scroll below to see our guide on fits, sizing and styling of denim. You'll also find size charts for each product under each product page.
Congratulations, x2!
What might feel like a rollercoaster ride of emotions and pain, post-partum is yet another struggle for mother's who at least want to dress like themselves.
Our bestselling nursing tops are here to save the day, or at least make the breastfeeding journey a touch less inconvenient, difficult or unfashionable.
Interested in MATERNITY DENIM?
Scroll below for a guided tour of our offerings and sizing.
1. Pick your cut
1. Pick your cut
Find the right cut and fit among our various denim styles: Straight, Flare, Wide and a Boyfriend.
You can also play around with the leg length of the style, depending on if you're going for a cropped, full length or extra long look.
2. Pick your wash
2. Pick your wash
We have a range of colors and washes on our denim - all designed to give a premium feel and flattering look. Take a look at the style you like and see what washes it comes in.
Also note that most of our fabrics are stretchy for ultimate comfort in pregnancy, but a few are made from 100% Organic Cotton, and thus, no stretch.
3. Find your size
3. Find your size
Use the size guide and measurements provided in each product page to find your size. Below you can find information on how to measure your seat and length and some guidance on sizing.
Generally we recommend you to stick to your pre-pregnancy size unless you feel otherwise.
4. Find your length
4. Find your length
The simplest way to measure your inseam is to take a measuring tape and calculate the length between just below your crotch and the bottom of your ankle. If you are measuring a pair of jeans, lie them flat on a table and measure along the seam from the crotch the hem.
You can pick a shorter or longer inseam length on the jeans to make a cropped vs. full length look. Refer to the photos of different styles to get a feel!
Pick Your Cut & wash
01 Straight Denim
This is our take on the perfect straight denim. It runs on the slimmer side of the spectrum, especially along the thighs and calf but has a straight finish (and not your usual skinny leg pant).
Available in multiple washes and all are made of a stretchy yet thick denim. We recommend this in a full length or slightly cropped length for the most flattering look when wearing flats, sneakers, heels or boots.
01 Straight Fit - Faded Black
01 Straight Fit - Washed Blue
02 Flare Denim
Your classic bootcut pant, with a narrower fit around the upper leg and flaring out gently below the knee.
Available in multiple washes and all are made of a stretchy yet thick denim.
We like our flare styled either slightly cropped or extra long, to go with any shoe of your choice.
02 Flare Fit - Washed Blue
02 Flare Fit - Faded Black
02 Flare Fit - Ecru White
02 Flare Raw Hem - White
03 Wide Denim
The quintessential wide pant, fitted around the waist with a super flattering behind and gently widening from the thighs down.
Available in multiple washes and all are made of a stretchy yet thick denim.
We recommend taking this in a longer length for the ultimate wide leg look. Alternatively, works as a cropped wide leg if you decide to go extra short in length.
03 Wide Fit - Washed Blue
03 Wide Fit - Pitch Black
03 Wide Fit - Raw Indigo
03 Wide Fit - White
03 Wide Fit - Faded Black
03 Wide Raw Hem - Army Green
04 Boyfriend Fit
Our version of the relaxed denim, meant for a looser fit around waist and thighs, with a straight leg.
This style is made of 100% Organic Cotton with no stretch, so is a good one to size up to really catch the loose look while not giving up on comfort. Available in dreamy vintage washes.
Full/extra length is highly recommended.
04 Boyfriend Fit - Dark Vintage Wash
04 Boyfriend Fit - Light Vintage Wash
DENIM SIZE GUIDE
Tips on how to measure yourself and decide on sizing
1. Measurements and sizing
1. Measurements and sizing
Generally we recommend that you use your pre-pregnancy denim/bottoms size to estimate your sizing in Ilouity. However, the body does funny things during pregnancy and post-partum and this doesn't always work. So we always recommend that you measure yourself thoroughly to double check the pants will fit.
Each product page has a corresponding measurement list under SIZE GUIDE which you can use to find your size. Key measurements are your inseam and hips, as the waist/belly will be changing over the course of the pregnancy.
2. How to measure seat, inseam and bust?
2. How to measure seat, inseam and bust?
Hip/Seat: we recommend that you measure the fullest part of your seat.
Inseam: this is the measurement between your heel up to your crotch. This is a tricky one because two people with the same height could have very different inseams, which impact the fit of your denim significantly if you don't know what leg length to go for.
Bust: measure around the fullest part of your breast. This is important to measure when pregnant and post partum (vs. going with your pre-pregnancy bra size) due to possible (and very common) changes in breast size in maternity.
3. In between sizes?
3. In between sizes?
The stretchy pants (Straight, Flare, Wide) can be sized down while the non-stretch (Boyfriend pant) can be sized up if you are not clear about the measurements.
If you are having Twins, we recommend that you size up!
4. How to think about making room for the growing belly?
4. How to think about making room for the growing belly?
All our products are made to leave space for the growing belly. Our denim has curved waistbands, low in the front to make space for the belly and slightly higher in the back for a more comfortable feeling when seated.
The jersey belly band is selected specially to support the back and belly through all four trimesters and reaches over-the-bump on most of our styles and in some styles is on the pocket areas.
| XS | S | M | M | L | L | XL | XXL | |
| ILOUITY SIZES (EU) | 34 | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
| DENIM SIZES | 25-26 | 27-28 | 28-29 | 29-30 | 31-32 | 32-33 | 33-34 | 34-35 |
| ITALIAN | 38 | 40 | 42 | 44 | 46 | 48 | 50 | 52 |
| U.K. | 6 | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
| U.S.A | 2 | 4 | 6 | 8 | 10 | 12 | 14 | 16 |
| PRODUCT MEASUREMENTS (cm) | ||||||||
| HIP | 90 | 94 | 98 | 102 | 106 | 110 | 114 | 118 |
| INSEAM 30" | 75 | 75 | 75 | 75 | 75 | 75 | 75 | 75 |
| INSEAM 32" | 80 | 80 | 80 | 80 | 80 | 80 | 80 | 80 |
| INSEAM 34" | 85 | 85 | 85 | 85 | 85 | 85 | 85 | 85 |
