Getting dressed should be simple. Ilouity narrows your maternity shopping list down to the key pieces you need, from your first maternity jeans to everyday nursing tops.
Here’s a guide to our styles, fit and sizing to help you find the right pieces.
WHAT ARE YOU SHOPPING FOR?
Congratulations!
We offer a full maternity range made to last, from your first maternity fit to long after.
Denim, leggings, tops and dresses make up our maternity collection.
Jeans are often the hardest part to get right, and they’re at the core of Ilouity.
Our tops are cut slightly longer, so they stay smooth over your jeans. Perfect for those of you not going for a Rihanna look.
Our compression socks are a favourite for flights and long days on your feet.
Scroll down for our guide to the fit, sizing and styling of our denim. You’ll also find a size chart on each product page.
Congratulations, x2!
Motherhood brings a lot of change, but wanting to dress like yourself doesn’t have to be one of them.
Our bestselling nursing tops are here to help. Soft, discreet and easy to wear, they make nursing simple without compromising on style.
Interested in MATERNITY DENIM?
Scroll below for a guided tour of our offerings and sizing.
1. Pick your cut
1. Pick your cut
Find the right cut and fit among our various denim styles: Straight, Flare, Wide and a Boyfriend.
You can also play around with the leg length of the style, depending on if you're going for a cropped, full length or extra long look.
2. Pick your wash
2. Pick your wash
We have a range of colors and washes on our denim - all designed to give a premium feel and flattering look. Take a look at the style you like and see what washes it comes in.
Also note that most of our fabrics are stretchy for ultimate comfort in pregnancy, but a few are made from 100% Organic Cotton, and thus, no stretch.
3. Find your size
3. Find your size
Use the size guide and measurements provided in each product page to find your size. Below you can find information on how to measure your seat and length and some guidance on sizing.
Generally we recommend you to stick to your pre-pregnancy size unless you feel otherwise.
4. Find your length
4. Find your length
The simplest way to measure your inseam is to take a measuring tape and calculate the length between just below your crotch and the bottom of your ankle. If you are measuring a pair of jeans, lie them flat on a table and measure along the seam from the crotch the hem.
You can pick a shorter or longer inseam length on the jeans to make a cropped vs. full length look. Refer to the photos of different styles to get a feel!
Pick Your Cut & wash
01 Straight Denim
This is our take on the perfect straight denim. It runs on the slimmer side of the spectrum, especially along the thighs and calf but has a straight finish (and not your usual skinny leg pant).
Available in multiple washes and all are made of a stretchy yet thick denim. We recommend this in a full length or slightly cropped length for the most flattering look when wearing flats, sneakers, heels or boots.
01 Straight Fit - Faded Black
02 Flare Denim
Your classic bootcut pant, with a narrower fit around the upper leg and flaring out gently below the knee.
Available in multiple washes and all are made of a stretchy yet thick denim.
We like our flare styled either slightly cropped or extra long, to go with any shoe of your choice.
02 Flare Fit - Washed Blue
02 Flare Fit - Faded Black
02 Flare Fit - Ecru White
02 Flare Raw Hem - White
03 Wide Denim
The quintessential wide pant, fitted around the waist with a super flattering behind and gently widening from the thighs down.
Available in multiple washes and all are made of a stretchy yet thick denim.
We recommend taking this in a longer length for the ultimate wide leg look. Alternatively, works as a cropped wide leg if you decide to go extra short in length.
03 Wide Fit - Washed Blue
03 Wide Fit - Pitch Black
03 Wide Fit - Raw Indigo
03 Wide Fit - White
03 Wide Fit - Faded Black
03 Wide Raw Hem - Army Green
04 Boyfriend Fit
Our version of the relaxed denim, meant for a looser fit around waist and thighs, with a straight leg.
This style is made of 100% Organic Cotton with no stretch. With repeated wear, this style can stretch by up to one size. If they feel slightly snug when you first try them on, they will gradually loosen up. Available in dreamy vintage washes.
Full/extra length is highly recommended.
04 Boyfriend Fit - Dark Vintage Wash
04 Boyfriend Fit - Light Vintage Wash
DENIM SIZE GUIDE
Tips on how to measure yourself and decide on sizing
1. Measurements and sizing
1. Measurements and sizing
We generally recommend using your usual denim or trouser size to find your Ilouity size. Fit can vary from person to person, so we always recommend measuring yourself to double-check before you order.
Each product page has a measurement chart under SIZE GUIDE that you can use to find your size. The key measurements are your inseam and hips, since the stretch waistband is designed to adapt to your waist.
2. How to measure seat, inseam and bust?
2. How to measure seat, inseam and bust?
Hip/Seat: measure around the fullest part of your seat.
Inseam: measure from your heel up to your crotch. This one can be tricky, since two people of the same height can have very different inseams. Getting it right makes a big difference to how your jeans fit, so it’s worth checking before you choose a leg length.
Bust: measure around the fullest part of your bust. We recommend measuring rather than going by your usual bra size, since your current measurement gives the most accurate fit.
3. In between sizes?
3. In between sizes?
The stretchy pants (Straight, Flare, Wide) can be sized up if you choose between two sizes while the non-stretch (Boyfriend pant) can be sized down if you are not clear about the measurements.
If you are having Twins, we recommend that you size up!
4. How to think about making room for the growing belly?
4. How to think about making room for the growing belly?
All our products are designed with room where you need it. Our denim has curved waistbands, lower at the front and slightly higher at the back for a more comfortable fit when seated.
The soft jersey belly band is chosen for gentle support at the front and back. On most styles it sits over the belly, and on some styles the stretch is built into the pocket area instead.
| XS | S | M | M | L | L | XL | XXL | |
| ILOUITY SIZES (EU) | 34 | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
| DENIM SIZES | 25-26 | 27-28 | 28-29 | 29-30 | 31-32 | 32-33 | 33-34 | 34-35 |
| ITALIAN | 38 | 40 | 42 | 44 | 46 | 48 | 50 | 52 |
| U.K. | 6 | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
| U.S.A | 2 | 4 | 6 | 8 | 10 | 12 | 14 | 16 |
| PRODUCT MEASUREMENTS (cm) | ||||||||
| HIP | 90 | 94 | 98 | 102 | 106 | 110 | 114 | 118 |
| INSEAM 30" | 75 | 75 | 75 | 75 | 75 | 75 | 75 | 75 |
| INSEAM 32" | 80 | 80 | 80 | 80 | 80 | 80 | 80 | 80 |
| INSEAM 34" | 85 | 85 | 85 | 85 | 85 | 85 | 85 | 85 |
