Sizing and Fit Guide
Getting dressed should be simple. Ilouity narrows your shopping list down to the key pieces you need.
Here’s a guide to our styles, fit and sizing to help you find the right pieces.
Size chart
Swipe to see all sizes
| Size | XS | S | M | M | L | L | XL | XXL |
|---|---|---|---|---|---|---|---|---|
| Ilouity sizes (EU) | 34 | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
| Denim sizes | 25-26 | 27-28 | 28-29 | 29-30 | 31-32 | 32-33 | 33-34 | 34-35 |
| Italian | 38 | 40 | 42 | 44 | 46 | 48 | 50 | 52 |
| UK | 6 | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
| US | 2 | 4 | 6 | 8 | 10 | 12 | 14 | 16 |
| Product measurements (cm) | ||||||||
| Hip | 90 | 94 | 98 | 102 | 106 | 110 | 114 | 118 |
| Inseam 30" | 75 | 75 | 75 | 75 | 75 | 75 | 75 | 75 |
| Inseam 32" | 80 | 80 | 80 | 80 | 80 | 80 | 80 | 80 |
| Inseam 34" | 85 | 85 | 85 | 85 | 85 | 85 | 85 | 85 |
Denim guide
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1. Pick your cut
Find the right cut among our denim styles: Straight, Flare, Wide and Boyfriend.
You can also play with the leg length, depending on whether you're going for a cropped, full length or extra long look.
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2. Pick your wash
Our denim comes in a range of colours and washes, all designed to give a premium feel and flattering look. Look at the style you like to see which washes it comes in.
Most of our fabrics are stretchy for comfort, but a few are 100% organic cotton with no stretch.
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3. Find your size
Use the size chart above and the measurements on each product page to find your size.
Generally we recommend sticking to your usual size.
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4. Find your length
Measure your inseam from just below your crotch to the bottom of your ankle. To measure a pair of jeans, lie them flat and measure along the seam from the crotch to the hem.
Choose a shorter or longer inseam for a cropped or full length look.
Pick your cut
How to measure
Measurements and sizing
We generally recommend your usual denim or trouser size. Fit varies from person to person, so measure yourself to double-check before you order.
The key measurements are your inseam and hips, since the stretch waistband adapts to your waist.
Hip, inseam and bust
Hip/seat: measure around the fullest part of your seat.
Inseam: measure from your heel up to your crotch. Two people of the same height can have very different inseams, so it’s worth checking before you choose a leg length.
Bust: measure around the fullest part of your bust rather than going by your usual bra size.
In between sizes?
Size up in the stretch styles (Straight, Flare, Wide). Size down in the non-stretch Boyfriend Fit.
With room for growing
Our denim has curved waistbands, lower at the front and slightly higher at the back for comfort when seated.
The soft jersey band gives gentle support at the front and back. On most styles it sits over the belly; on some the stretch is built into the pocket area instead.
Getting the leg length right
Place a measuring tape under your heel and pull up to the inner corner of your leg. Inseams differ from person to person, even at the same height, so use yours to see where a 30, 32 or 34 inch leg falls for you.
FAQ
Do I need a new size at every stage?
No, and that's the beauty of it. Most of our mothers wear our pants from the beginning to the end, and many keep wearing them after.
Should I go for my regular size in the feeding tops?
For our feeding tops, check your current size and choose that. The square neck tank runs small, while the ribbed tank runs slightly big.
I'm usually in between sizes. What should I do?
For stretch denim, go with the size up. For non-stretch pants, size down.
Which measurements do I need to find my size?
Your hips and inseam. The stretch jersey band adapts to your waist, so you don't need a waist measurement.