At Ilouity, we believe price should reflect more than just the garment — it should reflect the care, craft, and responsibility behind it. Our price point is shaped by the quality of production, sustainable materials, ethical manufacturing, and the fair treatment of everyone involved in the process.

When you buy from Ilouity, you are investing in:

• Garments designed to last beyond pregnancy and postpartum
  
• Certified fabrics that are safer for you, your baby, and the planet
  
• Factories that uphold the highest environmental and social standards
  
• Processes that minimize waste, conserve water and energy, and reduce emissions
  

We don’t cut corners to make things cheaper — because real value comes from creating clothes that support you beautifully now, and remain part of your wardrobe for years to come.

At Ilouity, sustainability is at the core of everything we do — from how our clothes are designed and produced, to how they’re packaged, shipped, worn, and loved beyond pregnancy. We believe in transparency, circular thinking, and setting higher standards across the fashion industry. Our goal is simple: to create timeless pieces that support women through pregnancy and beyond — made with as little impact on people and the planet as possible.

We also know that making new clothes always leaves a footprint. That’s why we continuously question our methods and strive to make better choices at every step. If new garments are to be made, they should be made responsibly — with certified materials, low-impact processes, and durable design that allows each piece to be worn, repaired, and passed on.

Central to our ethos is circular design: considering the full life cycle of every garment. We produce in small batches and limited runs to reduce waste and energy consumption. Our garments are designed to last in both quality and style, so they can carry you through multiple pregnancies and a lasting postpartum.

In our Denim Collection, we use low-impact washes to conserve water and energy, while ensuring safe working conditions for our manufacturers. Our denim is crafted using organic cotton and recycled polyester threads, improving longevity and recyclability.

Our Jersey Collection, made in Portugal, is produced with the same care — from certified fabrics to ethical, transparent supply chains

Our garments are made in Turkey (denim) and Portugal (jersey), in factories carefully chosen for their alignment with our values. All partners follow the highest ethical and environmental standards and hold certifications such as GOTS, SWAN, EU Ecolabel, and Fair Wear Foundation.

We also collaborate closely with our suppliers to:

• Reduce waste at the source
  
• Minimize wastewater during production
  
• Lower greenhouse gas emissions across operations
  
• Prioritize renewable energy and environmentally friendly inputs
  
• Continuously monitor and improve environmental performance

Sustainability is not only about the environment — it’s also about people. All of our factory partners are committed to strong social and occupational standards, including:

• Respecting Universal Human Rights
  
• Ensuring safe, healthy workplaces beyond legal requirements
  
• Guaranteeing fair, non-discriminatory recruitment and labor practices
  
• Supporting women’s participation and advancement in the workplace

We only work with globally recognized certifications such as GOTS (Global Organic Textile Standard) and GRS (Global Recycled Standard). Unlike certifications that only cover raw materials, these apply to the entire production chain — from water use and chemical handling to labor conditions and product durability.