Guide to Maternity Dressing

Pregnancy shifts every day. Your body, your style, what feels comfortable — it all changes. This guide exists so you can dress in clarity and confidence, without overthinking or overbuying.

The Building Blocks

Pregnancy changes quickly — what fits one week may not the next. That’s why we designed Ilouity around a few key essentials. These are the building blocks we believe you actually need: versatile, comfortable, and made to last through pregnancy, postpartum, and beyond.

Item	When to Buy	When You’ll Use It	Why We Recommend It
Maternity Jeans (Straight, Flare, Wide, Boyfriend)	From ~12–16 weeks (when your regular jeans start feeling tight)	Daily wear through pregnancy and long into postpartum recovery	Jeans are the foundation of any wardrobe. Ours are designed with high-quality fabrics and supportive waistbands, so you only need one or two pairs to cover every stage. Built to last multiple pregnancies.
Jersey Basics (Tees, Tanks, Longsleeves)	As early as you like — especially helpful from the 2nd trimester onwards	Every stage: layering under sweaters, jackets, or wearing solo postpartum	Soft, stretchy, and breathable. These are the “second-skin” layers that expand with you and keep working after birth. We recommend starting with 2–3 in your preferred sleeve lengths.
Supportive Tops (Wraps, Ribbed Knits)	From 2nd trimester, when you want more structure and coverage	Mid-pregnancy to postpartum — versatile enough to elevate everyday looks	These pieces bridge comfort and style. They work with denim, skirts, or under blazers. Ideal for when you want to look polished but stay comfortable.
Comfort Bottoms (Leggings, Lounge Pants)	Anytime — but especially by the 2nd trimester when comfort is key	At home, running errands, postpartum recovery	A soft alternative to denim for days when you need maximum comfort. Built with gentle belly support that doesn’t dig in.
Outerwear Layering Pieces (Cardigans, Oversized Shirts, Jackets)	Anytime — these are investments that work before, during, and after pregnancy	All stages — pregnancy, nursing, and beyond	Layering is essential when your body temperature shifts constantly. These pieces aren’t “maternity wear” — they’re forever pieces you’ll reach for long after pregnancy.

How to Build Your Capsule

Start small: One pair of jeans + one or two jersey basics will carry you far in early pregnancy.
Add as you grow: Introduce supportive tops and comfort bottoms in your second trimester as your bump develops.
Invest in longevity: Outerwear and layering pieces are chosen not just for now, but for years to come.

Why Essentials Only?

We don’t believe in over-buying. With just a few carefully chosen Ilouity pieces, you can dress comfortably and confidently without replacing your whole wardrobe. Our building blocks are made to mix with what you already own — giving you more options, with less clutter.

What Unites Every Ilouity Piece

Built to last — crafted for pregnancy, postpartum, and beyond.
Chic-functional blend — flattering, minimalist design that enhances what you already own.
Mindfully minimal — only the essentials, designed to reduce waste and clutter.
Inclusive sizing — made to feel like you, no matter shape or stage.
Women-founded, mother-powered — designed by those who know exactly what you need.

You don’t need an entirely new wardrobe — just the right building blocks. Wear what you love, feel like yourself, and embrace this season in comfort and ease.With love, from your Ilouity family — mothers, women, friends, here for you.