Pregnancy shifts every day. Your body, your style, what feels comfortable — it all changes. This guide exists so you can dress in clarity and confidence, without overthinking or overbuying.

Pregnancy changes quickly — what fits one week may not the next. That’s why we designed Ilouity around a few key essentials. These are the building blocks we believe you actually need: versatile, comfortable, and made to last through pregnancy, postpartum, and beyond.

• Start small: One pair of jeans + one or two jersey basics will carry you far in early pregnancy.
  
• Add as you grow: Introduce supportive tops and comfort bottoms in your second trimester as your bump develops.
  
• Invest in longevity: Outerwear and layering pieces are chosen not just for now, but for years to come.

We don’t believe in over-buying. With just a few carefully chosen Ilouity pieces, you can dress comfortably and confidently without replacing your whole wardrobe. Our building blocks are made to mix with what you already own — giving you more options, with less clutter.

• Built to last — crafted for pregnancy, postpartum, and beyond.
  
• Chic-functional blend — flattering, minimalist design that enhances what you already own.
  
• Mindfully minimal — only the essentials, designed to reduce waste and clutter.
  
• Inclusive sizing — made to feel like you, no matter shape or stage.
  
• Women-founded, mother-powered — designed by those who know exactly what you need.
  

You don’t need an entirely new wardrobe — just the right building blocks. Wear what you love, feel like yourself, and embrace this season in comfort and ease.With love, from your Ilouity family — mothers, women, friends, here for you.